Trucks North America
Daimler Trucks North America

Vision for the Future

“At Daimler we are committed to excellence. To facilitate, enable, and sustain this commitment, we want to create and live a culture of excellence. This culture is characterized by values the Board of Management discussed and agreed upon: Passion, Respect, Integrity, and Discipline.” – Dieter Zetsche Chairman of the Board of Management of Daimler AG/Head of Mercedes-Benz Cars

Value-Driven, Future-Focused Excellence

With a deep commitment to diversity and inclusion, DTNA recognizes the inherent advantages of incorporating a variety of backgrounds and informed perspectives into its teams. Harnessing the power of diversity means respecting its contribution to the enrichment of corporate culture while welcoming the competitive advantage it enables in the marketplace.


Our pioneering spirit is driven by our power to innovate and our openness to change. We encourage creativity and “out of the box” thinking to develop novel solutions and possibilities. Whatever we do, we do with passion.


We are appreciative and empathetic towards our colleagues, customers, suppliers, and external partners. We individually and collectively trust each other, acting as a team and welcoming diversity.


Our behavior is based on honesty, fairness, and trustworthiness. We hold ourselves to the highest ethical standards and adhere to these standards regardless of the circumstances. We are committed to the ideals of sustainability, which represents profitable growth for the company and our responsibilities to society and the environment.


We focus on results, always looking for solutions with the determination and tenacity to succeed. We actively share best practices from all parts of the company and constantly seek opportunities to improve our performance.

Operating Committee

Get To Know Our Executive Leadership Team


Leadership, Defined.