Privacy Statement

Daimler Truck North America LLC and its affiliates ("DTNA") appreciates your interest in its products and services and your visit to its internet site and other DTNA sites that link to this Privacy Statement  (the "Site"). Your privacy is important to us and we want you to feel comfortable visiting our Site and using our products and services. Protecting your privacy in the processing of your personal data is an important concern to which we pay special attention. This online privacy statement tells you about the information that DTNA may collect from you through the Site and through your use of our products and services, how we use that information, and how you can opt out of certain uses of information we may collect. Please read this policy carefully to understand our policies and practices regarding your information and how we treat it. If you do not agree with our policies and practices, your choice is not to use our Site, our products or our services. By using our services and accessing our Site, you are consenting to the information collection and use practices described in this online privacy statement, as modified from time to time by us. If we decide to change this online privacy statement, we will post a new online privacy statement on our Site and change the date at the top of the online privacy statement. Therefore, we encourage you to check the date of our online privacy statement whenever you visit this Site for any updates or changes. Your continued use of this Site, our products and services after we make changes is deemed acceptance of those changes. Our online privacy statement complies with the Daimler AG Data Protection Code of Conduct applicable company-wide for Daimler AG. Our Site may include, however, links to other websites which are not covered by this online privacy statement. These sites have their own privacy and information security policies and terms and conditions. Please review the privacy policy and terms and conditions sections of such websites for additional details.

DTNA Services

If you are a customer utilizing DTNA’s services, including its Dealer Portal and Detroit Connect service, you may load electronic data into these services and DTNA may upload data collected from your vehicle for your use through the services (“Customer Data”). DTNA will not share or distribute any Customer Data except as provided for in the agreement between DTNA and the customer, or as required by applicable law. The use of information collected through DTNA services is limited to the purpose of providing the service requested by the customer, including the improvement of services and products, and the development of new services and products.  DTNA may use, access, and process information in order to provide the service, respond to support requests, prevent or address technical issues, carry out customer instructions, or comply with applicable law, in accordance with the relevant agreement between customer and DTNA.

DTNA processes Customer Data under the direction of its Customers, and DTNA has no direct control or ownership of personal data provided by Customers. Customers are responsible for complying with any laws and regulations that require obtaining consent or providing notice and disclosure before sharing any data with DTNA. 

If you are a user of any services provided by DTNA on behalf of a customer, your use of the services is governed by the rules and policies set by your organization. Please direct your concerns or privacy related questions to your employer. DTNA will forward all requests for the disclosure of personal information made by law enforcement or government officials to its customers unless otherwise required by law. 

DTNA’s Use and Collection of Information

Information That We Collect

Some features of the DTNA Site and service may ask you to provide us with specific categories of information in order to enjoy complete functionality. If you do not provide us with the categories of information requested, your ability to fully interact with the DTNA Site and services may be limited.  Please note that there may be other uses, which we would describe to you when we collect that information.

DTNA uses the information we collect about you to provide you with DTNA websites, services, and support. For example, if you provide information to us in a “Contact Us” form, we will use your information to respond to the request and communicate with you. DTNA may use the contact information we collect from you and information about your activity on our websites to send you information that we believe may be of interest to you, such as product announcements, newsletters, educational materials, details on upcoming events and other marketing communications. We also use it to send administrative information, such as notices related to products, services, or policy changes.

We use certain third-party web analytics services, such as Google Analytics, to help understand how our websites and services are being used and to make improvements. Your information also may be used to personalize your experience on our websites.

DTNA or our service providers use website tracking technologies to display products or features that are tailored to your interests. For more information on managing your choices in relation to cookies, you may visit the Cookies section of this Statement.

We may use your information to diagnose website technical problems, as well as to prevent, detect, mitigate, and investigate potential security issues, as well as fraudulent or illegal activity.

In some instances, we may combine the information you have provided to us with other publicly available information. We may also purchase data from third parties and combine this with information we have already collected. We use this combined information to update, expand, and analyze our marketing leads; identify new customers; and create more tailored advertising.

Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services.  Similar to other websites, our Site is not designed to respond to “Do Not Track” signals received from browsers.

DTNA will retain your personal information only as long as needed to provide you with the services or as necessary to comply with legal obligations, enforce agreements, or to resolve disputes.  Data collected pursuant to a service is retained in accordance with the terms of the agreement for that service.

Some specific features that require you to provide information to DTNA are described in detail below:

You may be asked to participate in surveys about your experience with the DTNA Platform. When participating in surveys, any information you provide in the comments field will be shared with us, so please do not include any sensitive personal information or other information you do not wish to share.

Placing an Order

When you place an order for parts, reserve a vehicle, or purchase other items using the DTNA Site or services, you are required to provide information necessary to fulfill that order or secure your deposit, including your name, address, phone number, and payment information. We use a third-party service to process orders, deposits, and payments. For more information, please review the “Information Sharing” section of this Privacy Statement.

Account Registration

When you register for an account with our Site or services, you must provide your name and email address. You also have the option to allow DTNA to contact you with information about products or services that may be of interest to you. Once your account is established, you have the option to provide us with additional information such as your address and phone number. You will also have the ability to save vehicle configurations and fleet information in your account. We store that information for as long as your account is active. You may modify your accounts at any time by visiting the “Profile” settings and making changes to individual fields.

Information Collected From Third Parties

We also obtain information about the traffic and usage of the DTNA Site and services from third parties such as Google. These third parties also use cookies and other tracking technologies to capture information about your interactions with the DTNA Site and services. DTNA does not have control over the information that is collected, used, and shared by these third parties, though DTNA may combine this information with information you provide to us. We encourage you to review the privacy statements of these third parties to understand their privacy practices.

Information Sharing

DTNA may share information with its affiliates, and third party service providers or vendors that DTNA contracts with in order to provide services on your behalf.  These third party service providers and vendors may use information we provide them only as instructed by DTNA. 

Placing an Order

We use a third party service provider to manage our purchase order website and to manage payments when you make purchases. Information you provide when making online purchases is shared with our third party service providers so that your payment can be processed and your order can be fulfilled. 

Aside from the instances described above, we will only share your personal information: to comply with the law; to respond to claims; to comply with legal process served on DTNA, its subsidiaries, or our parent company Daimler AG (e.g., a lawful subpoena, warrant, or court order); to enforce or apply our policies or agreements; (including to bill and collect payments); to protect and defend our rights or property or that of our dealers, customers, employees, visitors, or the public; in connection with a business transfer, sale, liquidation, or merger; and if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure; with your consent.

Children's Online Privacy Protection Act (COPPA)

The DTNA Site and services are neither designed for nor targeted to children under the age of 13. If you are under the age of 13, do not provide your personal information through the DTNA Site or services. If you believe your child has impermissibly provided us with their personal information, please contact us, so that we can identify and delete their information.


We use commercially reasonable administrative, technical, and physical safeguards to protect personal information collected through the DTNA Site and Services.

Contact Us

If you have comments, questions, or concerns about this Privacy Statement or about DTNA’s collection, use, or disclosure of your personal information, or if you would like to make a request to review or update your personal information, please contact us.


Phone: 1-800-331-0807

Mailing Address:

Daimler Truck North America LLC

4555 N. Channel Ave

Portland, OR 97217


DTNA may update or change this Privacy Statement from time to time and without prior notice to you. The top of this Privacy Statement will indicate when it was most recently updated.Links to Other Websites

Please be aware that we provide links to third-party sites as a service to our visitors, and that we are not responsible for the content or information collection practices of those sites. We encourage you to review and understand their privacy practices before providing them with information.

Privacy Statement Revisions

A revised online privacy statement will only apply to data collected subsequent to its effective date on this version of our website. Any revisions will be posted at least seven days prior to its effective date.

Use of Non-Personal and Aggregate Information

We may use non-personal and aggregate information to better design our Site and share with our marketing and advertising agencies.

Tracking Technologies

The DTNA Site uses cookies to personalize and control access to content, to provide social media features and to analyze our website traffic. Cookies are small text files that can be used by websites to make a user's experience more efficient. We also share information about your use of our site with our social media and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

The DTNA Site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.


This California Supplement to the Privacy Statement supplements the information contained in DTNA’s Privacy Statement above and applies solely to all visitors, users, and others who reside in the State of California (”consumers” or “you”). DTNA has adopted this notice to comply with the California Consumer Privacy Act of 2018 (CCPA).  Any terms defined in the CCPA have the same meaning as in the CCPA when used in this notice.

Information DTNA Collects

As more fully explained in the Privacy Statement above, this Site collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (”personal information”). In particular, the Site has collected the following categories of personal information from its users within the last twelve (12) months:

Category A: Identifiers

Examples: A real name, Internet Protocol address, email address, or other similar identifiers.

Collected: YES

Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

Examples: A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.

Collected: YES

Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

Collected: NO

Personal information does not include:

DTNA collects the categories of personal information listed above from the following types of sources:

Use of Personal Information

DTNA may use, or disclose the personal information it collects for one or more of the following business purposes:

Sharing Personal Information

DTNA may disclose your personal information to a third party for a business purpose. When DTNA discloses personal information for a business purpose, DTNA enters a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

DTNA shares your personal information with the following categories of third parties: payment processing companies, third party service providers necessary for providing services requested by you, and companies that manage DTNA’s purchase order website and DTNA brand sites. 

Disclosures of Personal Information for a Business Purpose

In the preceding twelve (12) months, DTNA has disclosed personal information for the purpose of managing its brand websites.

DTNA does not sell personal information.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that DTNA disclose certain information to you about its collection and use of your personal information over the past 12 months. Once DTNA receives and confirms your verifiable consumer request, DTNA will disclose to you:

Deletion Request Rights

You have the right to request that DTNA delete any of your personal information that DTNA has collected and retained, subject to certain exceptions. Once DTNA receives and confirms your verifiable consumer request, DTNA will delete (and direct our service providers to delete) your personal information from its records, unless an exception applies.

DTNA may deny your deletion request if retaining the information is necessary for DTNA or its service provider(s) to:

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by sending us a message on the Site. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

DTNA cannot respond to your request or provide you with personal information if DTNA cannot verify your identity or authority to make the request and confirm that the personal information relates to you. DTNA will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

DTNA makes reasonable efforts to respond to a verifiable consumer request within forty-five (45) days of its receipt. If DTNA require more time (up to ninety (90) days), DTNA will inform you of the reason and extension period in writing. DTNA will deliver its written response by mail or electronically, at your option. Any disclosures DTNA provides will only cover the 12-month period preceding the verifiable consumer request’s receipt. DTNA’s response will also explain the reasons DTNA cannot comply with a request, if applicable. For data portability requests, DTNA will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, specifically by electronic mail communication.

DTNA does not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If DTNA determines that the request warrants a fee, DTNA will tell you why it made that decision and provide you with a cost estimate before completing your request.


DTNA will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, DTNA will not:

However, DTNA may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive DTNA offers will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Changes to DTNA’s California Privacy Notice

DTNA reserves the right to amend this privacy notice at its discretion and at any time. When DTNA makes changes to this privacy notice, it will post the updated notice on the Site and update the notice’s effective date. Your continued use of the Site following the posting of changes constitutes your acceptance of such changes.

Contact Information

If you have any questions or comments about this Privacy Statement, the ways in which DTNA collects and uses your information, your choices and rights regarding such use, or wish to exercise your rights under California law, please contact DTNA.



Phone: 1-800-331-0807

Mailing Address:

Daimler Truck North America LLC

4555 N. Channel Ave

Portland, OR 97217



Copyright © Daimler Truck North America LLC. All Rights Reserved. The text, images, graphics, sound files, animation files, video files and their arrangement on Daimler Truck North America web sites are all subject to copyright and other intellectual property protection. Some web sites also contain images that are subject to the copyright rights of their providers.

You may download material displayed on our web sites for non-commercial, personal use only, provided you also retain all copyright and other proprietary notices contained on the materials. You may not, however, distribute, modify, transmit, reuse, report or use the contents of our web sites for public or commercial purposes, including without limitation the text, images, audio and video, without the prior written consent of Daimler Truck North America.


Unless otherwise indicated or known to be the marks of others, all marks such as trademarks, service marks and logos displayed on Daimler Truck North America web sites are the registered or unregistered marks of Daimler Truck North America, including without limitation each of Daimler Truck North America's brands, its model name plates, and its corporate logos and emblems. Nothing contained in any Daimler Truck North America web site should be construed as granting any license or right to use any mark or other intellectual property of Daimler Truck North America or of any other party displayed on such web site. The unauthorized use of any mark or other content displayed on any Daimler Truck North America web site is strictly prohibited.

No Warranties or Representations


Daimler Truck North America has not reviewed all of the sites linked to our web sites, and we make no warranties or representations whatsoever about any other web site which you may access through this one. Such links are provided only as a convenience and providing these links does not mean that Daimler Truck North America endorses or accepts any responsibility for the contents or the use of such web site. You access such other sites at your own risk. It is up to you to take precautions and to ensure that whatever you select for your use is free of such items as viruses, worms, Trojan horses and other items of a destructive nature.

While we use reasonable efforts to include accurate and up to date information on our web sites, the information may contain factual or typographical errors, and Daimler Truck North America makes no warranties or representations as to the accuracy of such information. The information contained on our web sites may be changed at any time without prior notification or obligation.

Detroit Assurance

Detroit Assurance® suite of safety systems is intended as an aid for an alert and conscientious professional driver. It should not be relied upon to operate the vehicle and is not a substitute for safe, normal driving procedures, nor will it compensate for driver impairment, such as drugs, alcohol, or fatigue. The Detroit Assurance suite of safety systems may not work as intended under all conditions and may be affected by weather, road and traffic conditions. Failure to drive safely and use the systems properly could result in personal injury and/or death and severe property damage. Please consult the Driver’s Manual for the vehicle for additional limitations and details.


Although we may from time to time monitor or review discussions, chats, postings, transmissions, bulletin boards and the like on Daimler Truck North America web sites, Daimler Truck North America is under no obligation to do so and assumes no responsibility or liability arising from the content of any such locations or for any error, defamation, libel, slander, omission, falsehood, obscenity, pornography, profanity, danger or inaccuracy contained in any information contained within such locations on our web sites. You are prohibited from posting or transmitting any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic or profane material or any material that could constitute or encourage conduct that may be considered a criminal offense, give rise to civil liability, or otherwise violate any law.

Do Not Track (DNT)

As there is not yet a common, industry accepted standard for DNT, we currently do not respond to DNT signals.

Statement regarding Compliance with California Transparency in Supply Chains Act of 2010

The California Transparency in Supply Chains Act of 2010 requires retailers and manufacturers that do business in California to publicly disclose their efforts to eradicate slavery and human trafficking from their supply chains. As part of Daimler AG, Daimler Truck North America LLC (“DTNA”), is committed to following Daimler’s Integrity Code, which condemns all forms of forced or compulsory labor and supports the elimination of exploitative child labor. DTNA’s purchase order terms and conditions require all suppliers to comply with the laws concerning conditions of employment.

Material Release and Consent

1. I hereby grant to DTNA and each of its parent companies, subsidiaries, affiliates, agents, franchisors, advertising or promotional agencies, and partners and their officers, directors, agents, employees, representatives, successors and assigns (collectively, the “Authorized Parties”), the absolute and irrevocable right and permission to copyright, use, publish, reproduce, and distribute in whole or in part the materials I submitted via one of DTNA’s social media channels (the “Materials”), in all forms and media now known or hereafter devised, and in all manners, for editorial, advertising, art, or promotional purposes, or for any other lawful purpose whatsoever, world wide and in perpetuity, without restriction and without additional compensation:

2. I release, and hereby agree to indemnify, defend, and hold harmless the Authorized Parties from any and all claims that I, or any third party, may have now or in the future for invasion of privacy, right of publicity, copyright infringement, defamation or any other cause of action arising out of the use, exploitation, reproduction, adaptation, distribution, broadcast, performance or display of the Materials. I further agree to indemnify, defend, and hold harmless the Authorized Parties from and against any lawsuit or cause of action against the Authorized Parties based upon, arising out of, or otherwise relating to the Materials, including without limitation, any cause of action relating to copyright infringement.

3. I understand and agree that DTNA is and shall be the exclusive owner of all right, title, and interest, including copyright, in the Materials or anything derived there from will be owned solely by the Authorized Parties, and that I will have no right of approval or inspection of the interim or final product that may be produced. I understand, acknowledge and agree that I shall have no claim (including, by way of example but without limitation, claims for compensation of any kind or claims based upon invasion of privacy, defamation, copyright or right of publicity) arising out of any use, alteration, distortion, digitization, modification or illusionary effect or use in any composite form of the Materials.

4. I am of legal age and have read and consent to the terms of this Release and Consent.